Post war prosperity also led Americans to replace outdated home appliances,buy a new refrigerator, or a television set."Come closer, sweetheart. Say, I don't think that's fair, because we can't get closer.""Oh, but you could, if you had one of the new Westinghouse television sets with the exclusive Electronic Magnifierthat gives you a big close-up image whenever you want it.All you do is turn the Electronic Magnifier knob, and there -- you get the heart of the picture.And see? I'm close enough to say, 'Hello, good looking!'"Actress Betty Furness was commercial spokeswoman for Westinghouse."And every Sunday night, General Electric brings you the finest motion picture stars on TV -- the great names in comedy ... mystery ... romance.Every week, a star, all summer long, on the General Electric Theater."Over at competitor General Electric, actor Ronald Reagan -- later the fortieth president of the United States --and often referred to as the Great Communicator, was for many years an effective television commercial spokesman every week on the GE Theater.